A Fashionable Revolution: Veiling, Morality, and Consumer Culture in Iran

JADALIYYA

BY SHIMA HOUSHYAR AND BEHZAD SARMADI

There has been a flurry of commentary recently that claims something of a “silent revolution” is underway in Iran today. It is supposedly a revolution against — or, at the very least, a flagrant disregard for — government prescriptions for public decency. It is situated on the surfaces of women’s bodies and assumes bright colors, brand names, fitted contours, and flowing hair. It is supposedly a revolution against but also of the mandatory veil, or how a new generation of women is taking liberties with it.

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